WE ARE STORYTELLERS.
YOUR STORY DESERVES TO BE TOLD.
Video is gaining a vital place in the marketing plans to connect with consumers, engage with them and convert them into paying customers. Thanks to the social integration and investment in technology by big internet companies. And it’s not simply that videos are popular or consumer-driven. More than 80% of senior executives watch more video than they did a year ago and three quarters of executives are watching work-related videos every week! And given the choice, 59% of executives would rather watch a video than read an article. So whether you’re a B2C or B2B company, video is becoming essential in your digital marketing strategy.
Our team at Design Image understands the importance of Video Marketing and by applying its “3P” video strategy, we ensure our clients get the maximum benefits, right from conceptualization to the finish product.
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Plan – Video should be part of your overall marketing plan, an engagement tactic that supports your goals. Producing great video is not enough – you have to USE it! Identify your goals – whether they are raising awareness or driving business – and establish your success metrics.
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Produce – Who’s your target market and what’s your budget? Once you’ve answered those questions, Design Image will assist you to bring your vision to life to ensure you are thinking about highlighting satisfied customers or your unique services.
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Promote – Put your social hat on and start sharing! Where do your customers hang out? Find them and spread the word. Think Facebook, Twitter, LinkedIn, Google+, YouTube…
Critical Messages Understood
Communication is the driving force and the reason video is so successful. An ability to appeal to our senses in a way text alone can not, a message made for the mind, able to make complex ideas easy to understand.
Corporate videos also demonstrate professionalism and creativity in your company, that you are up to speed with technology. The ethos of your organisation reflected for all to see.
Our expertise lies in making it our business to understand your business. Whether your goal is to educate, inform, entertain or promote, our creative team will help you achieve an engaging video that will be delivered on time and on budget.
A Medium Of Exceptional Variety
We have an exceptionally skilled team but there is one area which matters beyond video production skills, the ability to listen. However captivating our videos are, they should meet your business needs. The creative producer assigned to you is there to understand your organisation, audience and budget. They will work with you, to develop the initial brief and produce a video which succeeds. When this happens, there is no better message.
